• by Joe Mandese  @mp_joemandese, June 27, 2023

U.S. International Media (USIM) has been named to media agency of record for SPB Hospitality, whose brands include full-service dining chains Logan's Roadhouse, Old Chicago Pizza and Taproom, J. Alexander's Restaurant and Krystal.

SPB CMO Casey Terrell singled out USIM’s “proprietary data and tech platforms” for the win, which includes strategic media planning and activation supporting SPB’s marketing initiatives.

“With USIM we can further optimize our budgets and tailor media mixes regionally and by individual store trade zone,” Terrell added.