Pay-TV's Sub Losses Slowed In Q2

The ongoing acceleration of pay-TV’s subscription losses saw something of a pause during this year’s second quarter.

Pay-TV providers representing about 96% of the market lost a combined 1.73 million net subscribers in the quarter — up less than 1% from the 1.725 lost in Q2 2022, according to Leichtman Research Group.

However, year-to-date, top pay-TV providers have sustained a net loss of about 5.36 million subscribers, compared to a net loss of about 4.235 million in the comparable 2022 period.

Cable companies shed a combined 952,532 subscriptions in Q2, led by Comcast, which lost 543,000.

Satellite providers and telcos lost a combined 688,000, including 400,000 at DirecTV alone.

Among virtual multichannel video programming distributors (vMVPDs), only YouTube gained subscriptions: up by 200,000. Fubo, Hulu + Live TV and Sling TV lost 118,000, 100,000 and 97,000, respectively.

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