Commentary
Epsilon: A Quarter of Consumers Expect To Spend More This Holiday Season
- by Richard Whitman , Columnist, November 1, 2023
A recent consumer survey by Epsilon found that nearly a quarter (24%) of those polled expect to spend more this holiday season than they did a year ago.
And 57% expect to spend about the same amount.
The top three expenses: gifts, holiday meals and entertaining and traveling to see family.
When thinking about types of gifts they’d like to purchase, 62% somewhat/strongly agree that they prefer to spend money on experiences that can be done together as a family or with friends versus giving more "stuff."
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And 84% indicated they intend to shop at a local or independent retailer this holiday season.
