Hardee's Shows Biscuits Some Love For Valentine's Day

Forget the candy hearts. If you’re a Hardee’s fan, your “love language’ is a Hardee’s Heart Shaped Biscuit.

That’s according to the chain, which recently announced the return of its Heart Shaped Buttermilk Biscuit from Feb 1–14, a week longer than previous heart biscuit Valentine’s Day promotions. The biscuits, which the chain says are made from scratch at each location beginning at 4 A.M., will be available on all breakfast sandwiches.

Regina Schneider, senior vice president marketing of Hardee's, calls the biscuit " a seasonal twist on breakfast items” in a press release.

Loyalty Rewards Members,will receive a BOGO Biscuit offer for use in the app, which can be mix and matched between the Super Bacon Biscuit, Super Sausage Biscuit, Monster Biscuit and Loaded Omelet Biscuit. The offer is good once per day from Feb. 1­–14.

Recently celebrating its 60th anniversary, Hardee's operates more than 1,600 restaurants across the U.S. and has a presence in 13 countries worldwide. Its parent company is CKE Restaurant Holdings, Inc., in Franklin, Tennessee, which also owns Carl’s Jr.. Late last year CKE appointed Jennifer Tate CMO of both brands. Previously, Tate had served as CMO of Cracker Barrel Old Country Store.



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