Online consumers are spending the same amount of time on the Web as they do watching TV, a new consumer survey from JupiterResearch, an Internet market research firm, said. According to the study,
the average online consumer is spending 14 hours per week online, which is the same amount of time he or she spends in front of the television. Meanwhile, the print medium is losing out: a
JupiterResearch analyst pointed out that even the most intensive consumers of print products spend less time reading newspapers and magazines than they do surfing the Web or watching TV. He added that
old-media content providers run the risk of "losing an entire generation of users" unless they start marketing their products on the Internet.
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