Marketers Aim To Boost Spending On Retail Media Off-Site Ads
- by Robert Williams , February 26, 2024
Dozens of retailers not only sell advertising space on their websites, but they’re also pushing to sell ads on other websites. This “off-site advertising” is expected to drive more growth for retail media networks because of “its ability to expand advertisers’ reach and achieve upper-funnel goals like increasing brand awareness,” …
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