Retail Media Campaigns Are Effective In Customer Acquisition
- by Robert Williams , May 17, 2024
Retailers that sell advertising are effective at helping brands to acquire new customers, a key priority for marketers. However, the effectiveness of retail media campaigns can vary by product category, according to a study by adtech company Criteo, based on its analysis of more than 44,000 campaigns.
“In a world …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
