Suzuki Sponsors Heisman Trophy

  • September 13, 2002
The automotive, motorcycle and marine divisions of Suzuki Motors will be the first-ever "presenting" sponsor of the Heisman Memorial Trophy. Suzuki has partnered with the Heisman Trophy and the Downtown Athletic Club (DAC), which created and annually presents the Heisman Trophy Award to the nation’s best college football player. In addition to receiving exclusive "presenting" sponsorship rights, Suzuki will team up with ESPN the Magazine for a 10-game mobile college football tour entitled, "The Heisman Tour Presented by Suzuki and ESPN the Magazine." The tour will provide fans with Heisman-themed interactive games, product displays, giveaways, music, and a photo opportunity with the actual 2002 Heisman Trophy. Suzuki has established http://www.voteheisman.com/ to enable fans to cast an official vote in this year's Heisman Trophy race and to see how 2002 Heisman candidates rank in fan balloting.
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