Another niche broadband site, this one focused on traveling by horseback, has debuted. At launch, the site, Equitrekking.com, offered visitors about half a dozen short video clips, in addition to
photos and text-based articles. Equitrekking, which plans to add one new video clip a week, eventually intends to support the content with ads, said Chip Ward, managing principal of DCN Creative, the
parent company of Equitrekking. The company also has a deal with PBS to create a series of 30-minute episodes, three of which have already been filmed. Later this year, at least one of those episodes
will be available for download--either for a fee or supported by advertising, said Ward. Broadband video company Brightcove is providing the technology for the site.
