Cosmetics marketer L'Oreal Paris has signed Academy-Award-winning actress Diane Keaton to a contract as an endorser for its roster of brands. The actress, known for a wide range of roles, from Kay
Corleone in "The Godfather" trilogy to Annie Hall, the endearingly eccentric girlfriend to Woody Allen's character in the movie of the same name, will appear in print and TV ads for two L'Oreal Paris
products, Age Perfect Pro-Calcium Restorative Hydrating Cream and Age Perfect Skin Supporting & Hydrating Make-Up. The campaign begins late this summer and is being handled by McCann Erickson, New
York. Keaton's list of movie credits also includes "Father of the Bride," "The First Wives Club" and, most recently, "The Family Stone."
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