NBC was expected to sell about 71 percent of its inventory--up from the 67 percent range last year, the source said.
NBC's CPMs--which were in the $30 range and topped the market--dropped about 5 percent this year, which would now place them in the $28.50 range.
With increases in the 2 percent range, Fox is believed to now have the highest CPMs among the Big 4 networks--in the $31 range. CBS is believed to now be approaching the declining NBC--with ABC still in fourth place, even with increases this year.
Those projections are based on market insight provided by News Corp. President-COO Peter Chernin several weeks ago. Chernin said that going into the upfront, Fox and NBC led the market with CPMs in the $30 range, followed by CBS at $27 and ABC in the $24 to $25 range.
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