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Dell To Plant Tree For Every PC It Sells

The New York Times, Wednesday, January 10, 2007 12:45 PM

Dell is challenging its competitors to meet its newly set standards for protecting the environment; he's established a program that asks customers to plant a tree for every PC sold. In an announcement yesterday at the Consumer Electronics Show in Las Vegas, chairman Michael Dell also dared the entire industry to adopt the free recycling program it established last year.

Three years ago, Dell offered free recycling if a new Dell system was purchased, but last June, it changed the policy to allow consumers to recycle Dell-branded computers for free, even if they did not buy new Dell equipment.

"Today, I challenge every PC maker to join us in providing free recycling for every customer in every country you do business, all the time--no exceptions," Dell said. "This is a better way than government regulation."

Read the whole story at The New York Times »

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