Online vehicle buying site Cars.com has again turned to ESPN to anchor its estimated $100 million annual marketing efforts. The site has signed on as the presenting sponsor of the network's (and
sister ESPN2) Saturday afternoon college-basketball coverage, starting next month. Last fall, the site sponsored ESPN's Saturday afternoon collegiate football coverage. Cars.com says ESPN has served
as the chief outlet for its marketing efforts since 2004 on shows such as "SportsCenter." --David Goetzl
