• USA Today, Thursday, January 11, 2007 11:45 AM

For its first Super Bowl half-time sponsorship, Pepsi is giving away a $100,000 blinged-out soda can to a lucky fan. That person will also get two Super Bowl tickets every year for life.

The sterling-silver can crusted is with 300 diamonds, 100 sapphires and 100 rubies. The design was inspired by past Super Bowl rings, as well as by the Vince Lombardi Trophy for the winning Super Bowl team.

Registration at SuperBowl.com/pepsi begins Saturday, along with TV, radio and Internet ads for the sweepstakes. After people sign up at the site, they will be e-mailed a code number. That number will be revealed at the end of the halftime show.

Pepsi sees the sweepstakes as a way to keep viewers in their seats at the half--not to mention a magnificent collection of e-mail addresses.

Read the whole story at USA Today »