Virgin Mobile USA selected McKinney as the latest ad agency to manage its $30 million account. It was also awarded media-planning duties, although MediaHead will remain on the roster as a partner. In
January, the company placed its creative and media planning accounts in review with incumbents Mother and MediaHead defending. Days later, Mother pulled out of the review, having managed the account
for 18 months. Mother was awarded the account after the New York office of Fallon closed. --Amy Corr
