• May 8, 2007

As a continuation of its OrbitzTLC value proposition, online travel company Orbitz.com has launched a new brand campaign with a distinctive logo and the slogan--"A Step Ahead."

"This new brand iconography will be integrated into all of our e-marketing materials, from the Web site to display ads," said Tom Russell, vice president of Brand Marketing, Orbitz Worldwide.

The campaign includes microsites geared toward business, eco-friendly, and family travel, OrbitzTLC Mobile access, and in the coming weeks, strong brand images on orbitzgames.com. A crop of new TV commercials will also be available on YouTube.