• May 14, 2007

Giving even more credence to the companies that just invested $45 million in Joost's upcoming long-form online video service, a survey commissioned by Web video provider CacheLogic found that 65% of respondents were interested in watching full-length TV shows on their computers if it could be done quickly and easily.

Although CacheLogic provides global Web video distribution through its recently launched Content Delivery Network, this study by British market researcher YouGov surveyed only U.K. Internet users. Of the 2,400 respondents, YouGov found that only 15% have already downloaded a full-length TV program and 14% a whole movie. When asked what had to be done to increase such viewing, the most common responses were "speed of download" and "reliability."

"These results challenge conventional wisdom that widespread consumer acceptance of video on demand is dependant on seamless integration into living room TV sets," concluded CacheLogic Chief Technical Officer Andrew Parker. "Consumers are clearly ready to use their PCs to watch TV shows and movies."