Online ad rep firm Gorilla Nation, in its first round of financing since launching in 2001, received a $50 million investment from private equity firm Great Hill Partners. The firm, which reps over
500 Web publishers, said it would use the growth capital to develop new online ad technologies and products, broaden its marketing services offerings, and acquire companies to grow its various
Gorilla Nation is based in Los Angeles, with offices in New York, Chicago and Toronto--and said it would expand into two more countries by year's end, with staff
increasing from 120 to over 200.
Gorilla Nation was represented in the transaction by The Jordan, Edmiston Group.