• by Wayne Friedman , July 17, 2007

Turner Broadcasting System will revamp its individual digital advertising sales divisions, merging all its digital advertising units for its separate networks--TBS, TNT, Cartoon Network, Adult Swim, Court TV, GameTap, Super Deluxe and Turner Sports--under one roof.

Walker Jacobs has been hired as senior vice president of Turner Entertainment New Media Ad Sales to head up these efforts. He reports to David Levy, president of Turner Entertainment Ad Sales and Marketing.

Traditional media companies, such as CBS and others, have recently aggregated their properties cross-platform for easier selling to advertisers. All this offers a bigger pool of digital gross rating points. Turner's Levy said this was a main reason for the restructuring.

For the past six years, Jacobs was senior vice president of the Reuters Americas Media Group. Jacobs will now be one of four main ad sales executives reporting to Levy.

The others include Linda Yaccarino, executive vice president of Turner Entertainment ad sales; Trish Frohman, executive vice president of Turner Sports and regional ad sales; and Beth Goss, executive vice president of animation ad sales.