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In Defense Of Actionable Anchor Text

In Web 2.0, is it necessary to use anchor text that tells readers to "click here" so that they can read more, jump to another page in a site, or otherwise complete some desired action? According to Brian Clark, being explicitly descriptive with anchor text on a page is key to improving site navigation, the user experience, and in some cases, even conversions -- and he includes some data from a recent Marketing Sherpa report to support his stance. But the ensuing debate in the comment trail provides a number of contrasting opinions -- raising the question of "click here" or "read more" overkill.

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