Draftfcb formed 361 Experiential, the combination of two 361 Sports and Event Marketing and Hall Event Group. Dee Hall, who most recently ran these units, was promoted to executive vice president,
integration, at Draftfcb Chicago. Brad Back will now lead 361 Experiential as senior vice president, group management director. Clients of 361 Experiential include Blue Cross Blue Shield of Florida,
Kmart, Mars/M&M's, GlaxoSmithKline and L'Bel Paris. 361 Experiential will have staff in Chicago, San Francisco and Denver.--Amy Corr
