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Getting An Organic Boost With Yahoo Paid Search Inclusion

  • ISEdb, Monday, December 3, 2007 12:30 PM
Who says you can't pay for inclusion in the organic search listings? With Yahoo's Search Submit Pro (SSP), large direct and brand marketers can pay to have their site crawled and indexed, and then show up in the organic search results. The site is charged on a CPC basis if a user clicks on an SSP-supplied link (as opposed to one that "naturally" appears in the results).

It may seem like a very gray area, but Rob Aronson notes that SSP CPCs are often much cheaper than paid search costs, and that the benefits of increased traffic are worth it. Aronson then offers insight into the elements needed for a Yahoo SSP feed and the basics for how to get started.

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