• DM News, Tuesday, December 4, 2007 3:16 PM

SLI Systems commissioned Zoomerang to study the browsing and shopping behaviors of online consumers and found that attention spans were even shorter than expected when it came to searching for info.

The two companies surveyed over 500 users between the ages of 18 - 65, and over half (54%) said that they would only look through two to three pages of search results before giving up.

Some 73% of respondents said they would leave an e-commerce site within one to two minutes if they could not find what they were looking for, and over a third (36%) said that they would not return to a site that had a poor search function.

As a search technology and SEM firm, SLI had anecdotal evidence of the necessity of site search, but according to CEO Shaun Ryan, it was "surprising" to learn how intolerant of bad or poor site search consumers actually are.

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