• Amplify Interactive , Wednesday, December 5, 2007 1:45 PM

Are you using day-part analysis to manage your PPC campaigns on Google? According to Amplify Interactive, you should be -- especially if you are working with a relatively small PPC budget.

By figuring out what times and days of the week yield the most clicks (and conversions), search marketers gain a better idea of when to bid more to achieve higher placement, dial down bids, or even choose not to show ads at all.

It's important to analyze each campaign separately, as variables like target market will likely influence which day-parts are most effective. And, as the poster Christian notes, while day-part analysis may seem labor-intensive at first, it's a smart way to ramp up conversions that's much less complicated than testing ad copy or tweaking landing page design.

Read the whole story at Amplify Interactive »