• Stepforth, Wednesday, December 5, 2007 1:45 PM

Piggybacking on a recent MarketingSherpa presentation, Stepforth SEO's Scott outlines six tips for better-converting landing pages.

The tips focus on the actual design cues of each page, from making "call-to-action" buttons big enough to be visible from a few feet away from the screen, to sticking to a 12- to 14-point black font on a white page. Scott adds that simplifying landing pages by reducing clutter and the number of columns can also lead to increased conversions.

One of the most telling tips stems from MarketingSherpa data that found that some 68% of sites with landing pages that told visitors how they arrived (i.e. "You searched for 'x' on Yahoo") saw some improvement in their conversions. Giving users this info is as simple as inserting a bit of dynamic code onto the page. For further reference, Scott links to both the PDF and an mp3 of the conference in the post.

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