• The Wall Street Journal, Thursday, December 6, 2007 11:19 AM

A new Nike ad campaign that celebrates the history of running is set to launch today. It has attracted significant buzz because it is Crispin Porter + Bogusky first major work for the athletic-gear company since Nike decided to pull its running-gear ad account from Wieden + Kennedy.

The ads--chronicling the history of running--tout Nike's high-tech Nike Plus line of shoes, which help runners track their mileage via a chip in the shoe that transmits workout stats wirelessly to an iPod Nano music player.

One spot starts with a bedraggled Stone Age man racing with a spear, cuts to a Celtic queen charging into battle, then to a Native American chasing a deer and a 1970s cop chasing a criminal, among others. At the end, the commercial focuses on a man on a treadmill, looking out a window. Suddenly a team of runners in Nike Plus shoes races past him, smashing through the windowpane. The campaign includes video testimonials from runners that will begin appearing on Nike's social-networking site this month.

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