Aegis Group last week said it was merging its Posterscope USA out-door media buying unit with the Carat Brand Experience, a division specializing in event marketing, retail programming and
experiential marketing for brands. As part of the move, Posterscope USA will be renamed "The Brand Experience." The move follows last summer's launch of Posterscope's Hyperspace, a unit specializing
in the fast-growing digital out-of-home media marketplace in the U.S.
