• The New York Times, Wednesday, December 12, 2007 10:45 AM

Yahoo's push to bolster its B2B offerings continues: It's got a new content deal with CNBC.com. The business news channel will supply Yahoo Finance with video from CNBC.com, which publishes between 100 and 150 clips per day, as well as news articles. The partnership brings together television's top financial news broadcaster with the Web's No. 1 destination for financial information.

Yahoo is also working on a related initiative: a financial news destination for technology vendors. Yahoo is aggressively going after some big names for the initiative's editorial staff, including well-known bloggers and magazine columnists.

The deal marks CNBC's first content deal with a major Web portal; it's also the first truly global content distribution partnership for either company. CNBC.com has failed to gain significant traction on the Web, while Yahoo Finance, a popular tool for investors and researchers would benefit from adding more substantive (read: stickier) content. Yahoo Finance already publishes content from CNN, BBC, the New York Times, and the Fox Business Network. According to comScore, CNBC.com had 538,000 uniques in November, compared to a whopping 13.8 million for Yahoo Finance.

Read the whole story at The New York Times »