Following a trend of critical TV placements in lieu of traditional advertising, songs from the November 12th release of the two-CD "Elton John: Greatest Hits 1970-2002" will be all over sweeps week.
Universal Music Enterprises has launched an unusual campaign focusing on song placement on TV, especially promo spots during November's sweeps rating period. Promos during the entire month for UPN's
"Enterprise" feature "Rocket Man;" those for CBS' "Presidio Med" use "Tiny Dancer;" NBC's "Good Morning Miami" plugs "Your Song," and for NBC's "Scrubs," it's "The Bitch Is Back." In addition, the USA
Network movie-of-the-week "Murder In Greenwich," premiering November 15, includes "Philadelphia Freedom" and "Someone Saved My Life Tonight. The UME campaign brings radio promotion to TV, according to
Tom Rowland, UME VP, Film & TV Music; with the promos acting like radio airplay to help sell the album.
