Avocado Grower Pushes Guac-And-Michelob Promo

  • December 21, 2007
To boost holiday guacamole consumption, Mexican Hass Avocados Importers Association has teamed up with Michelob brands, offering dollars-off Michelob six-packs to shoppers who also buy three avocadoes. The "Celebrate the Season" campaign, from Preston Tully Group, Garden City, N.Y., includes point-of-sale ads, and radio spots in key Texas markets.

--Sarah Mahoney

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