To boost holiday guacamole consumption, Mexican Hass Avocados Importers Association has teamed up with Michelob brands, offering dollars-off Michelob six-packs to shoppers who also buy three
avocadoes. The "Celebrate the Season" campaign, from Preston Tully Group, Garden City, N.Y., includes point-of-sale ads, and radio spots in key Texas markets.
--Sarah Mahoney
