• February 1, 2008

AT&T and 1-800-Flowers.com will launch the Cupid Goes Wireless campaign today, enabling AT&T wireless subscribers to order flowers through a mobile Web application. The mobile advertising and marketing agreement is the first with an advertiser, the carrier says.

Customers can send free animated floral bouquets from 1-800-Flowers.com to friends and family through AT&T's Multimedia store. The free service taps AT&T's My Veepers Messaging, which allows users to create personalized, animated talking greetings. They also can enter a sweepstakes for a chance to win a $50 1-800-Flowers.com gift card. The companies will award a total of 100 gift cards.

AT&T wireless subscribers can place flower orders via the 1-800-Flowers.com store through AT&T's MEdia Net mobile Web service. Subscribers also can elect to receive free special occasion flower-ordering reminders via text messaging.

--Laurie Sullivan