Nike Spots To Feature NFC, AFC Champions

  • February 1, 2008
Nike is running two new commercials this weekend using digital animation depicting the NFC and AFC champions, including NFL MVP Tom Brady, in two 30-second commercial spots from AOR Portland, Ore.-based Wieden+Kennedy.

The ads continue the "Leave Nothing" campaign that began in September. Starting on Saturday morning during ESPN SportsCenter and running throughout the weekend on the sports network, Nike will air two different 30-second spots tracking the progress of New England Patriots offensive players Tom Brady, Wes Welker and Kevin Faulk, and New York Giants defensive players Osi Umenyiora and Michael Strahan throughout the NFL play-offs.

The two different spots converge in a goal-line collision between Faulk and Strahan in the Super Bowl before going to black.

To kick off the NFL season, Nike introduced a similar creative execution that tracked the progress of San Diego Chargers defensive player Shawne Merriman and St. Louis Rams offensive player Steven Jackson.

--Karl Greenberg

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