• February 1, 2008

Web marketing company TellAPal has launched an ad model to reach social networkers.

Based on "referral marketing," A recommendation based ad network for social media, TellAPal's system is user-driven, and enables advertisers to empower their existing customers to recommend their product or service to their friends.

Recommendations are made through personalized emails or widgets and are combined with exclusive "friends only" offers. For successful referrals, the referring customer chooses from a variety of rewards that they can keep, donate, or give to a friend.

--Gavin O'Malley