Under terms of the agreement, the company has set up a
dedicated Web site to accept claims from customers who bought products including Airborne On-the-Go, Airborne Nighttime, Airborne Gummi and Airborne Power Pixies, among others. The company once pushed
the stuff as an "effervescent dietary supplement ... created by a schoolteacher" as a tonic for the common cold.
It took in more than $100 million through 2006 via catchy commercials, star
endorsements and retail shelf placements. Among the celebs pushing the product were Oprah Winfrey, Howard Stern and Kevin Costner. The company also said it had scientific evidence to support its
pitch, proof that did not hold up in the face of a probe by ABC News last year.
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