But there seems to be some "confusion within Sears about whether this mildly aspirational ... campaign would include the overarching "Where It Begins" tagline introduced a while ago
-- a nebulous tag notably absent from the retailer's holiday and winter television advertising."
While a Sears spokeswoman says that "Where It Begins" will appear in all the "Reimagine You" television commercials, it wasn't on any of the current spots.
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