"This is a challenge for us because there is simply no good video search out there today," Inghelbrecht said, speaking at McGraw-Hill's Media Summit on Wednesday. "If we
can't solve the search question fast enough, knowing that user behavior is shifting, that's scary."
Search on YouTube now is based largely on the tags users attach to the videos, but the massive shift in user behavior is spurring Google to develop more advanced search technology--and quickly.