• The Miami Herald/AP, Tuesday, April 8, 2008 12:45 PM

Nike has unveiled its Olympics 2008 line, its largest effort for the games ever. It has created products in every sport at the games, ranging from BMX racing to equestrian jumping. Among the innovations are Nike's lightest track shoe and basketball shoe ever, which is based on a webbing of ultra-resistent fibers that act as a basket to attach the sole and hold in the foot.

Nike is not an official sponsor of the games. Its rival Adidas is. Nike's position has traditionally been not to act as a sponsor of the event, but to be an outfitter for its athletes. And it has often used the opportunity to bring out the newest and boldest designs.

This year, the company will dress thousands of athletes from more than 100 countries. Some will look like superheroes in track outfits with brightly colored gloves and socks designed to reduce drag. Others will look like chilled armadillos in a vest filled with ice to help them keep their cool pre-event in Beijing's sweltering heat.

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