• Detroit Free Press, Friday, April 11, 2008 10 AM

Wrapping up the final wave of Ford dealer meetings in Las Vegas-- where the automaker has been launching its marketing campaign, "Ford. Drive One"--CEO Alan Mulally Thursday showed dealers the face of the new Ford Taurus sedan. Dealers behind closed doors gave it a standing ovation, according to Jim Farley, Ford's group VP for marketing and communications. The Taurus has long been a favorite of Mulally, but it is unclear when it will hit the market.

The multimillion-dollar ad campaign, which is to include a variety of print and multimedia messages, will seek to show consumers why Ford cars and trucks are worthy of consideration in four key areas: quality, green, safe, smart.

Jeff Robberson, owner of a Ford, Lincoln and Mercury dealership in Bend, Ore., would say only that the new Taurus is amazing. He adds that the confidence that dealers are feeling toward Ford right now is a big change from the frustration of recent years. His family has owned its store for 50 years.

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