• Brandweek, Wednesday, April 16, 2008 10:11 AM

Two months after Lord & Taylor launched its spring campaign in fashion books--an upscale re-branding effort that includes the addition of more chic clothing brands--it has named Roger Adams as it first chief marketing officer.

Adams, who most recently was CMO at Home Depot, will oversee brand management, creative and media initiatives, consumer relationship management, market research, consumer insights, online marketing and sales promotions.

Lord & Taylor announced last month that it has brought back its rose icon, which now appears across a variety of packaging and branding materials. It also has created several new store brands and partnered with menswear designer Joseph Abboud to oversee the creative direction of the company's private label, the results of which will hit stores this fall.

Read the whole story at Brandweek »