Radio Disney Mobile Web Site Targets Tweens

  • April 21, 2008
The Radio Disney broadcast network and the Walt Disney Internet Group's mDisney mobile content division have launched a new Radio Disney mobile Web site and text-messaging service aimed at tweens.

The new mobile site offers the ability to listen to Radio Disney, see the last ten songs played, request songs, participate in polls, and find local Radio Disney stations, among other things. The texting program will allow users to interact with Disney via shortcode.

Disney said that about 40% of tweens in the U.S. have mobile phones.

--Mark Walsh

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