• USA Today, Monday, April 21, 2008 10:16 AM

When the fourth installment of the "Indiana Jones" franchise starring Harrison Ford comes to the big screen nearly two decades after the third, it will be accompanied by a frenzy of marketing pitches from an all-star lineup of brands.

Mars' M&M's has launched limited-edition M&M's Mint Crisp Chocolate Candies that are white and green to reflect the "jungle feel" of the movie. Kraft's Lunchables Maxed Out will feature images of Indiana Jones on 15 million packages. Working with Expedia, Kraft also will sponsor a giveaway of 10 adventure trips to the Southwest and Mexico. Dr Pepper will offer prizes such as movie tickets, Indy T-shirts and, with Expedia, Indy-themed vacations as part of a "Passport to Explore" sweepstakes. And starting May 12, BK will offer an Indy Whopper.

An online poll of more than 5,000 users of movie ticket-selling site Fandango.com, voted "Indiana Jones and the Kingdom of the Crystal Skull" as the summer's "most anticipated" movie. It opens May 22.

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