As Microsoft's new general manager of global interactive campaigns, Troberman will oversee a digital marketing strategy team working in concert with Microsoft agencies McCann Worldgroup, Wunderman,Avenue A|Razorfish and Crispin Porter + Bogusky.
Most recently responsible for integrating brands into Microsoft's video content, Troberman is admired for spearheading a first-look production deal with Reveille back in 2006.
--Gavin O'Malley