• May 6, 2008

Men's lifestyle destination CraveOnline.com has acquired NHL draft and hockey prospect site HockeyFuture.com and hockey community HFBoards.

Under parent company AtomicOnline, CraveOnline.com features a mix of video, movies, TV, and music around the core areas of sports, games, cars, and humor.

Established in 1997, HockeysFuture has grown to become a top NHLDraft and Hockey Prospect destination, covering developing players in hockey. The site features coverage of prospects from the 30 NHL clubs, as well as features on the developmental leagues in North America and Europe.

HFBoards launched in 2002 and has grown to become a leading hockey community destination on the web. The online community gives hockey fans a place to discuss prospects, trade rumors and NHL.

Members of the community represent virtually every country in Europe enabling the site to provide translated content. Participants vary from casual fans to journalists for major media outlets, with approximately 15% of the readership participation being female.

--Gavin O'Malley