• May 6, 2008

Coremetrics has released a new application that lets marketers dive deeper into data across their online campaigns and Web properties. The company's new Explore analytics tool allows clients to go beyond standard Coremetrics reports to focus on particular pieces of data of their choosing.

Media sites, for example, can use Explorer to track specific behavior such as whether visitors searched for a specific author, genre or language. E-commerce site could use it to filter products by brand, type, color and size, among other attributes. Explore also offers the ability to analyze rich media applications including Flash.

Coremetrics on Monday also launched Enterprise Dashboard, a program that lets companies track key performance metrics on multiple sites.

--Mark Walsh