• May 7, 2008

Gorilla Nation has been selected to represent the U.S. online display ad inventory for Mattel's Barbie.com (www.barbie.com) and PollyPocket.com (www.pollypocket.com).

Barbie.com delivers 7.3 million unique visitors with 228 million page views per month with users spending 14 average minutes per visit. PollyPocket.com attracts more than 4 million uniques with 130 million page views per month with users spending 15 minutes per visit. With comp indices of 355 for Barbie.com and 396 for PollyPocket.com for girls ages 6-11 (comScore March, 2008), both sites will become strong additions to the GNKids vertical market offering.

--Tanya Irwin