A study by Nielsen Mobile, a service of The Nielsen Co., shows more people worldwide accessing online social nets via mobile phones. The U.K. leads Europe in mobile social networking on a percentage
basis--with the U.S. boasting comparable numbers. In the U.K., approximately 810,000 mobile subscribers--or 1.7% of all mobile subscribers in the country--visited social networking sites on their
mobile phones in the first quarter of 2008. In the U.S., 1.6% of all mobile subscribers (4.1 million) accessed social networks via their phones in December 2007.
