• by Gavin O'Malley  @mp_gavin, May 12, 2008

Fox Network, a sprawling international ad network and the online division of Fox International Channels, has tapped AOL's global ad-serving unit AdTech for the delivery of all premium inventory across multiple channels.

AdTech management is now faced with the task of implementing its Helios IQ ad platform across 20 countries over the next six weeks, migrating more than 100 sites onto AdTech.

"We have a big migration and roll-out task ahead," said Kit Desai, AdTech country manager for the UK and Ireland. "This is an extremely important global win."

The Fox Network currently delivers in excess of 10 billion page impressions to over 50 million unique users each month. Yet, its distribution was limited by its existing ad platform, according to Phil Nott, director of operations at Fox Networks.

"We can now leverage their expertise to support Fox Networks in Latin America--something we were unable to do previously," Nott said. "Delivering advertising campaigns through multiple channels is key to our growth."

Helios IQ is customizable ad-server technology specifically designed for the deployment of rich media. The system allows for individual campaigns to be monitored in real-time.

To give its Platform-A ad unit a global reach, Time Warner bought a controlling stake in the German-owned Adtech last May.

A unit of Fox Entertainment Group, Fox International Channels develops and distributes wholly and majority-owned entertainment, sports and movie channels in virtually all markets across Europe, Latin America, Asia and Africa.

Using a variety of brands, FIC broadcasts over 90 television services in 29 languages, reaching over 100 million subscribing households worldwide.