• Women’s Wear Daily, Monday, May 12, 2008 9:48 AM

Stefano Sassi, chairman and CEO of the Valentino fashion brand and CEO of the Valentino Fashion Group, hopes to double sales over the next five years. He also sees potential for accessories, more stores and the penetration of new markets. He intends to attract a younger, trendier consumer while not losing current customers.

Sassi plans to double Valentino's 2007 consolidated sales of $381 million over the next five years by posting annual sales increases of 15% and to nearly triple accessories sales--which currently total $73 million--over the same period.

He also intends to ramp up the number of directly owned stores to over 100 from 65 and to develop a new store concept, which will be used for key flagship stores beginning at the end of the year. The marketer will strengthen its relationship with existing licensees to capitalize on the Valentino name and make sure watches, eyewear, bridal wear and fragrances mirror the brand's quality.

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