The May 12
Media Daily News On Media column said the Web claimed 44% of the $8.5 billion local online ad market, a percentage previously held by newspapers. In fact, Internet pure-plays, such
as Yahoo, Google and Monster.com, claimed nearly half of the local online ad market in 2007, compared with 15.3% in 2004. By contrast, newspapers' share fell to 27% of that market, from 44% three
years earlier, per Borrell Associates.
