Blogs represent a well of constantly replenished, keyword-, and link-rich content that can be used to rank highly for a variety of terms. But when a blog links back to a main Web site, those SEO
benefits can translate to help the core site rank better as well.
"The more traffic a blog receives, the more traffic that can potentially flow through to a web site," says Nick
Stamoulis. "If the blog is well setup then much of that traffic can be funneled through to the website with hopefully an increase in conversions."
Read the whole story at Blog Marketing Journal »